As an avid sewer, it was a must to have a blog and share my passion. I didn't want the generic look so I devoted some effort into the branding/identity. With a name like "Sew Hot Mommi" a conscious effort had to be made to keep it from looking too tongue-in-cheek. Equally my favorite colors are pink and peach so I managed to work them into the logo and web look as well. I thought it would be interesting to show some of my fellow sewists the components of a logo and the process.